TBD Fest

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425 SE 11th Ave, Portland OR 97214
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TBD Fest is a Music, Art, Design and Food festival that celebrated its first successful year in the fall of 2014. Presented by Launch Promotions, the Sacramento-based team behind the ‘Band-branded’ Launch Festival of 2013, TBD was a tenacious undertaking.
Launch Fest had seen great success in the previous years, but California’s capitol was beginning to outgrow its beloved local music fest. The team wanted to do more.

In the early stages of development, the team reached out to Band about a new festival idea: TBD Fest. What would it be? Well, that was “to be determined.” But the team did have their eyes set on a prime location for the new event: West Sacramento’s newest urban development project: The Bridge District. The double entendre of the name was too good, and with that, the development of Sacramento’s new music festival had gotten under way.

Initially, Band worked with the team to develop a pitch deck to present to various potential sponsors around town. After a ton of work and who knows how many meetings, the team secured all of the needed amenities, and TBD Fest was a go.

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After securing the event’s location and sponsors, the TBD team turned to Band to build the festival an identity.

The branding needed to reflect the modern simplicity of the newly developed district.

As we progressed into the brand development, we were drawn to the geometric shapes of the city’s iconic golden bridge, and sought inspiration from a variety of local architectural works in the ever-growing state capitol.

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Sticking to a geometric grid and pattern, we developed out a unique type-set for a variety of festival applications.

With the grid in mind, we took to designing promotional deliverables for the entire town.

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By partnering with a talented team of designers and developers, including our good pal Jesse Bek, we built TBD an online presence that helped provide festival attendees with an array of helpful resources from ticketing, lodging and even building a personalized event schedule.

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After over half a year of research and development, planning, design, coding, print, promotions and marketing, it was showtime. TBD was booked, set and ready for launch.

We flew down to California and were delighted to find that Sacramento was still enjoying a round of hot, summery, shorts-weather, even in October. Here’s some shots we took.

The festival was a smashing success.

Each day was individually documented by a talented team at TBD, so you can see what it was like in these video recaps:

And since we prefer to leave live concert photos to the pros, he’s a few of our favorite shots from some of the talented photographers who go into the fest for free to take pictures (it pays to be creative).

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